Launch day 25th March 2011

It all starts and ends with a countdown

Why queue?

Being emotionally involved in a product launch is unique. We queued for hours. We were cold and tired yet our experience was charged by the emotional responses of the crowd. To be one of the first? But why? After the competitive determination to stay in the queue, there was the inevitable  expressions of joy from people who entered and exited, excited to and from the store. This is why! This could never be felt without participation in an Apple launch event.

Why yes, we could order online but there is something cold about a click and wait for the expected delivery on a pre-determined date. iPad's will be in store for the passer by to purchase but nothing replaces the atmosphere of being there on the day…..it's infectious, non transferrable. So now I guess I will be back to wait again, whenever Apple launch their next compelling gadget I don't know I need, until the countdown starts all over again!